March 1 – Member Services: How to prioritize your members when it comes to improvement initiatives?
This seminar considered the following questions: how should IFs decide which member federations to target for improvement and why? How should they allocate their limited resources? Should they target the least developed or those with the most potential? Should they rotate initiatives amongst members or should they place repeat initiatives with the same members to drive long term gains?
Those in attendance could listen to what experiences Olympic Capital International Federations have had in this area in the recent past. It welcomed an open discussion amongst participants and look to establish a pattern of best practices for takeaway by all those present.
March 22 – Finance: Optimal currency management for International Federations in an increasingly complex environment
This seminar considered what IFs could and should be going to help maximise their exchange rate management. It heard from external experts about what the future trends in the exchange rate markets are likely to be and what this could mean for organisations such as International Federations.
April 12 – Development: Introducing your sport to new markets
This seminar took the form of an open discussion, led by international experts, regarding what IFs need to consider when it comes to breaking into new and emerging markets. It examined specific territories and used examples of the differences and similarities that need to be recognised and adapted to in order to avoid making costly and timely mistakes in their efforts.
May 31 – Governance: What constitutes good performance in sports organisations?
This seminar explored the following questions: what will the future of sports governance be and what will this mean for the staff of International Federations? What should staff be expected to know and what should they be expected not to know? Participants listened to presentations from world renowned experts in sport governance as well as International Federations based in the Olympic Capital.
September 27 – Communications/Marketing - Sponsorships: How to use data to reach out to new partners?
This seminar gathered experts from specialised firms as well as IFs who provided tips on how to use data (analytics) to better reach out to potential commercial partners and tailor their offering irrespective of their current situation & size. Participants discussed the following question: What should IFs do to ensure that the value of their brand is optimised by choosing the right partners?
October 11 – Events - Working with host cities: How can IFs respond to the changing market dynamics?
How can IFs operate in the changing market dynamics? What should they do to guarantee that cities continue to bid for their events? In this context and in order to be more appealing to host cities, IFs had the opportunity to reflect on what makes their events attractive and what they should communicate to potential host cities when promoting their events. Exceptionnally, this seminar was organised at the IMD Business School in Lausanne, alongside the Smart Cities & Sport Summit.
November 8 – Clean Sport - Working with host cities: How can IFs respond to the changing market dynamics?
This seminar provided participants with the opportunity to understand the benefits of implementing the biological passport system and gave an overview on how APMUs can assist IFs in implementing this system.