The Esports Phenomenon: What’s in it for IFs?
The growth of the esports industry to date has been remarkable, with recent estimates now valuing the industry at more than $1 billion, with more than 450 million viewers worldwide. Moreover, the rapid growth is showing no signs of slowing down. Esports, it appears, are here to stay.
With such incredible growth, especially among young people, it can be a natural concern for more traditional sports that focus and attention could be driven away from them – both in terms of participation and audience.
So how should IFs approach the esports phenomenon? Should it be treated as a threat, or should IFs look for new ways to incorporate esports in their provision of services? And, crucially, how can they look to do this?
This Seminar will look at the growth of the esports industry and the approaches IFs should consider in response to it, hearing from a variety of speakers with experience of working both in esports and the more traditional sports arena.
Speakers at this Seminar will include:
• Ronnie Hanson, Burson Cohn & Wolfe
• Susanne Schodel, FAI