How best can IFs communicate and engage with their National Federations?
The global nature of International Federations, with many having up to more than 200 National Federations, presents a wide variety of opportunities and challenges. In theory, a strong working relationship with such National Federations enables important developments to be made on a local level as sports seek to enhance their popularity across a diverse group of sporting backgrounds and cultures.
Naturally, being part of such an international operation also presents challenges of communication and engagement. By nature, the IF cannot spend enormous resources on working alongside each National Federation, with both time and finances being limited. IFs must therefore find the right balance to ensure their communication with National Federations is both effective and efficient.
So what are the forms of communication IFs can make use of to get in touch with their National Federations? With National Federations of such varying stages of development, how can IFs implement universal practices that work for all? And with forms of communication changing so rapidly with the digital age, how should IFs consider updating such communication and engagement techniques?
This Seminar will consider a variety of approaches available to IFs when dealing with their National Federations, hearing from examples outside of the sports industry, a case study from an International Federations on their approach, and the perspective of a National Federation, in an open and interactive format.
Speakers at this Seminar:
• Derk Sagaar, Interrnational Federation of Red Cross and Red Crescent Societies (IFRC)
• Emile Armour-Heselton, International Telecommunications Union
• Deqa Niamkey, United World Wrestling
• Veronika Muelhofer, Swiss Rugby