IF Seminars 2023

Education and Resources: Tools and strategies to empower athletes

Becoming a professional athlete requires much more than athletic skills. Amongst all anti-doping and integrity rules, media requests, pressure to be visible on social media and contractual relations with sponsors, athletes may need support to learn how to manage these considerations while remaining focused on their performance objectives.

IFs have an interest – and, in some instances, an obligation – in ensuring that athletes can successfully address all these aspects of their careers. Indeed, athletes are the main ambassadors for their sport and can promote it positively through their public image and statements and by following all applicable rules.

Sports organisations are, therefore, increasingly offering resources and education to athletes by making practical tools and training available to equip their athletes with the proper instruments to thrive, from the grassroots to the elite level. Best practices are developed for such training to ensure that it considers the athletes’ perspectives and specificities of each sport.

This seminar will cover the main topics on which IFs can – or must – educate athletes and the best ways to tailor these themes to a specific sport or discipline. Speakers will present the leading strategies and the most effective teaching methods to help athletes learn and retain essential information. In addition, through case studies of existing initiatives in the industry, this seminar will offer participants a comprehensive overview of the resources and tools each IF should make available to athletes to help them build meaningful and long-lasting careers in sports